1.5 KiB
1.5 KiB
Marketing Content
Purpose
Create external-facing content that explains, promotes, or launches product capabilities in a way that is accurate, audience-aware, and compelling.
When to use
- Drafting launch posts, emails, feature pages, announcements, or social content
- Turning product or engineering work into outward-facing communication
- Adapting one core message into multiple channels
- Creating content tied to a release or campaign
Inputs to gather
- Audience, channel, and desired action
- The actual product change or offer being communicated
- Supporting proof points, examples, and differentiators
- Voice, tone, and length constraints
How to work
- Lead with why the audience should care.
- Ground claims in the real product and its benefits.
- Structure content so it is easy to scan and repurpose.
- Tailor tone and density to the channel instead of reusing the same draft everywhere.
- Keep technical explanations accurate while translating them into audience-relevant outcomes.
Output expectations
- A polished draft for the requested channel
- Supporting variations or headline options when useful
- Clear call to action where appropriate
Quality checklist
- The content is audience-centered, not feature-dump centered.
- Claims are specific and defensible.
- The narrative is easy to scan and follow.
- The output matches the requested medium and length.
Handoff notes
- State which audience and channel the draft targets.
- Pair with messaging/positioning when the strategic framing is not yet settled.