From 068f296d7cd611f66b36577745019e7231ed22af Mon Sep 17 00:00:00 2001 From: jason Date: Tue, 5 May 2026 13:41:15 -0500 Subject: [PATCH] feat: add baked-in MPM brand settings v1.0.0 --- settings/brand-voice.local.md | 244 ++++++++++++++++++++++++++++++++++ 1 file changed, 244 insertions(+) create mode 100644 settings/brand-voice.local.md diff --git a/settings/brand-voice.local.md b/settings/brand-voice.local.md new file mode 100644 index 0000000..99f48fd --- /dev/null +++ b/settings/brand-voice.local.md @@ -0,0 +1,244 @@ +--- +# Brand Voice Plugin Settings for Message Point Media (MPM) +company_name: "Message Point Media" +platforms: + google-drive: true +discovery: + search-depth: standard + max-sources: 15 +enforcement: + strictness: balanced + always-explain: true +--- +# Brand Context + +## Company Name +Message Point Media (MPM) + +## About +Message Point Media is a Birmingham, AL-based digital signage and visual communications company. MPM delivers compelling, affordable, dynamic messaging through cloud-based digital signage platforms, managed hardware, and subscription support services. + +**Primary Tagline:** Compelling… Affordable… Dynamic… Messaging… – It's What We Do! +**Aspirational Tagline:** Born to Innovate. Built to Last. (thought leadership / brand-forward contexts only) +**Websites:** mpmedia.tv | portal.mpmedia.tv + +## Industries Served +- Public Transportation (transit agencies, bus systems, rail) +- Municipal Government +- Hospitality +- Retail +- Corporate Communications + +## Key Clients / Partners +- Vontas, OnSign TV, Avail Technologies, Galli Media +- CTTransit, Pace Suburban Bus, Birmingham City Council, Greyhound + +## Core Products & Services +- **MP.TV CMS** — Cloud-based, device-agnostic content management system +- **On-Vehicle Passenger Information Displays** — LCD, LED, e-paper for buses, trams, rail; includes MR rail-certified family +- **Digital Signage Hardware** — Interior and exterior fixed displays; solar-powered and e-paper options +- **Subscription Support Plans** — 24/7 support; subscription-based (not contract-based) +- **MessagePoint.Web** — WordPress site management +- **MessagePoint.Social** — Social media strategy and management + +## Voice Characteristics + +### We Are / We Are Not +| We Are | We Are Not | +|--------|------------| +| Expert guides | Know-it-all lecturers | +| Empowering | Paternalistic | +| Precise and purposeful | Vague or buzzword-heavy | +| Practical and outcome-focused | Feature-list driven | +| Mission-driven (equity, access) | Performatively compliant | +| Confident and direct | Boastful or overselling | +| Educational | Condescending | +| Partner-oriented | Transactional | +| Approachable | Informal or sloppy | + +### Voice Constants (always consistent) +- Lead with passenger/rider outcomes, not product features +- Frame MPM as an expert partner, not just a vendor +- Acknowledge complexity; then show mastery of it +- Equity and accessibility are core values, not afterthoughts +- Practical examples over abstract claims — show how, not just what + +### Guiding Philosophies (from MPower 2025 Keynote) +- **What We Do Matters** — Transit communications directly impact people's lives and access +- **MPM Doesn't Quit** — Persistence and reliability; we see problems through to resolution +- **Incremental Improvement** — "1% better every day" +- **The Power of Software** — Software-defined flexibility is MPM's core competitive advantage +- **Never Stop Innovating** — "The moment you stop innovating, you start falling behind" +- **Partner, Adapt, and Only Then Build** — Integrate first; build only what the market truly lacks +- **Simplicity Without Sacrifice / Own the Complexity** — "First try to make it simple for the customer. If you can't, then we own the complexity." + +### Tone Flexes by Context +| Context | Formality | Energy | Technical Depth | +|---------|-----------|--------|-----------------| +| Sales proposal | High | Medium | Medium | +| Transit agency pitch | High | Medium | High | +| Email to existing client | Medium | Medium | Medium-High | +| Conference/event content | Medium | High | Medium | +| Social media | Low-Medium | High | Low | +| Technical support content | High | Low | Very High | +| Marketing one-pagers | Medium | Medium-High | Low | +| Keynote / thought leadership | Medium | High | Low-Medium | +| Technical deep-dive / training | High | Medium | Very High | +| Hardware/maintenance documentation | High | Low | Very High | + +### Audience Personas + +**Transit Agency Leadership / Operations** +- Pain: missed communication, poor rider experience, lost revenue, compliance exposure +- Message focus: reliability, efficiency, reduced staff burden, passenger satisfaction, cost optimization + +**Technical / IT Staff** +- Pain: fragmented data sources, complex integration, downtime management, hardware diagnosis +- Message focus: deep logging, remote management, self-contained displays, native API support, open standards + +**Support & Maintenance / Field Engineers** +- Pain: hardware breakdowns, complex troubleshooting, limited diagnostic visibility +- Message focus: deep-dive expertise, practical tools, COTS alternatives, preventative maintenance + +**Content / Communications Teams** +- Pain: time constraints, consistency demands, design limitations +- Message focus: composition templates, automation, easy content creation, audience psychology + +**Accessibility / Compliance Officers** +- Pain: bare minimum compliance, design constraints, multi-modal coordination +- Message focus: "Accessibility improves communication for everyone," ADA as design principle + +**System Integrators & Resellers** +- Pain: complex vendor coordination, integration friction +- Message focus: open architecture, partner model, seamless integration + +### Messaging Pillars +1. **Precision & Control** — "The right message at the right moment." Publishing rules, triggers, scheduling, and variables give operators surgical control. +2. **Equity & Accessibility** — "Not settling for bare compliance." ADA and inclusive design improve communication for all passengers. Key framing: "ADA compliance and marketing can co-exist on shared display space." +3. **Revenue Generation** — Passenger displays are revenue opportunities. Programmatic and direct advertising, proof of play. +4. **Open Integration** — Moving away from closed proprietary systems toward open standard IP protocols. Native API support for Avail, Vontas, Tripspark, Novus; GTFS-RT and ITxPT standards. +5. **Data-Driven Operations** — "Better Information = Smoother Rides + Happier Passengers + New Revenue." +6. **Partnership Model** — Long-term managed service relationships. "Partner, Adapt, and Only Then Build." +7. **Simplicity Without Sacrifice** — MPM owns the complexity so customers don't have to. +8. **Operational Resilience** — 24x7x365 reliability. Pre-staged emergency content, proactive monitoring, predictive maintenance. +9. **Multi-Technology Deployment** — LED, LCD, E-Paper — layered strategies optimized for distance, context, and audience. +10. **Audio-Visual Convergence** — Synchronized audio and visual messaging as core accessibility strategy. Standalone AVA extends accessibility to vehicles without onboard controllers. +11. **Incremental Innovation** — Transparent roadmap. "1% better every day." 2025 launches: RDMC 1.0, 3rd-Gen E-Ink, Standalone AVA, Signage Plugin Architecture. + +### Core Brand Phrases +- "Simplicity without sacrifice" +- "We own the complexity" +- "Partner, adapt, and only then build" +- "Accessibility improves communication for everyone" +- "1% better every day" +- "The right message at the right moment" +- "Better Information = Smoother Rides + Happier Passengers + New Revenue" +- "Born to Innovate. Built to Last." (aspirational/thought leadership only) + +### Prohibited or Weak Language +- Avoid: "cutting-edge," "best-in-class," "revolutionary" without specific evidence +- Avoid passive voice in headlines and CTAs +- Never frame ADA as a burden or checkbox — always as a design principle +- Avoid reactive/firefighting language — reframe as proactive management +- Avoid language implying a closed ecosystem + +### Conference-Theme Language (NOT standard brand voice) +MPower Velocity 2025 used motorsports metaphors tied to Barber Motorsports Park — not standard MPM brand: +- "Racing for Equality" → use "Advancing Accessibility" +- "Fast Track to Clarity" → use "Accelerate" or "Streamline" +- "Rev Up Your Remote Management" → use "Activate" or "Enable" +- "Under the Hood" → acceptable idiom in support/technical contexts + +## Brand Visual Identity + +### Primary Colors (Gold Palette) +- **Middle Gold** — Hex: #DCBB4F | Default color; use whenever possible +- **Light Gold** — Hex: #F5CD15 | Against dark backgrounds +- **Dark Gold** — Hex: #998643 | Light backgrounds or document titles + +### Secondary Colors +- **Dark Shade** — Hex: #232022 | Primary dark background, body text on light +- **Light Shade** — Hex: #F5F1EC | Light background, text on dark +- **Light Accent** — Hex: #849698 | Supporting text, secondary elements +- **Dark Accent** — Hex: #A42D20 | Alerts, emphasis, CTAs (use sparingly) +- **Navy** — Hex: #282637 | Alternative dark background + +### Typography +- **Headlines/Titles:** Montserrat (multiple weights) — fonts.google.com/specimen/Montserrat +- **Body Text:** Open Sans — fonts.google.com/specimen/Open+Sans +- Both in Google Drive: 02 MPM Branding > Fonts folder + +### Logo System +**Authoritative source:** drive.google.com/drive/folders/1xpO_sh0dQvWiMQbdmbhRZARuev4RpZiL + +**Primary logos:** +- `Logo Standard-Dark.png/.svg` — **DEFAULT.** Gold + dark text. Use on light backgrounds. +- `Logo-Gold-White.png/.svg` — Gold + white text. Use on dark backgrounds. +- `Logo-Black-Text.png/.svg` — Black outline. Use for single-color black printing. + +**App icons / social avatars:** +- `LOGO-Gradient-BG@4x.png` — Square gold-gradient background (sharp edges) +- `LOGO-GradientRC-BG@4x.png` — Rounded-corner gold-gradient (app icon safe) + +**Transit sub-brands:** MPM-Transitpoint, Logo Transit, Logo-Transit-Mobile, Logo-Transit-Smart Stop, Logo-Transit-Solar (all in Dark/Light variants) + +**Logo rules:** +1. Never place dark-text logo on dark background +2. SVG for print/large-format; PNG for digital +3. Do not stretch, rotate, recolor, or add effects +4. Maintain clear space equal to the height of the "M" icon on all sides + +## Product & Technology Terminology + +### Software Platforms +- **MP.TV CMS** — Core cloud-based, device-agnostic CMS (underlying platform: OnSign) +- **RDMC** — Remote Display Management Console. v1.0 launched 2025; v1.5 previewed 2026 +- **Composition Tool** — OnSign's content template system +- **Standalone AVA** — Automatic Voice Announcement for vehicles without onboard controllers (launched 2025) +- **Knowledge Base 1.0** — Self-service support resource (launched 2025) + +### Hardware Product Lines +**Mobile / On-Vehicle:** Superwide, 27"/24" Vertical, 24" Horizontal, 28" Ultrawide, 16"/18" Mini, Small Format Mobile +**Rail-Certified (MR Series, launching 2026):** MR27, MR16 — EN/IEC rail certified +**Wayside / Fixed:** Full Matrix Color LED, High Brightness LCD, Reflective LCD, E-Paper/E-Ink (3rd Gen 2025; Color E-Paper LCD 2026) + +### Key Technical Standards +- **GTFS-RT** — Google Transit Feed Specification (Real Time) +- **ITxPT** — Intelligent Transport Systems Partnership for Transformation +- **CAD/AVL** — Computer-Aided Dispatch / Automatic Vehicle Location +- **Native API integrations** — Avail, Vontas, Tripspark, Novus — always "native," never "wrapper" +- **DAAS** — Dynamic Automatic Assignment System + +### Key Feature Names (use exactly) +- Publishing rules, triggers, restrictions +- Dynamic zone control +- Composition templates +- Visual snapshot history, Mosaic Monitoring, Time Machine, Advanced Alerting +- Dynamic Automatic Assignment System (DAAS) + +## Known Brand Materials in Google Drive +- **Design Guide:** drive.google.com/drive/folders/1-H19hqC6HUX_3FjjrRVAoimg688CldrC +- **MPM Logos:** drive.google.com/drive/folders/1xpO_sh0dQvWiMQbdmbhRZARuev4RpZiL +- **02 MPM Branding:** drive.google.com/drive/folders/17COyiMNZuvB7IigbFk5RyLAc_2yIL-fv + +## MPower Velocity 2025 Conference Context +MPM hosted its inaugural user conference (October 20–22, 2025) at Barber Vintage Motorsports Museum, Leeds, AL. Conference content is highly representative of MPM's brand voice and thought leadership style. + +**Key tagline output:** "Born to Innovate. Built to Last." — use in brand-forward / thought leadership contexts only. + +**Confirmed authentic MPM brand themes:** +- Precision content timing and publishing control +- ADA compliance framed as equity ("Accessibility improves communication for everyone") +- Advertising revenue integration in transit displays +- Open standard IP protocols replacing proprietary systems +- "Simplicity without sacrifice" — owning complexity for customers +- Audio-visual convergence as accessibility strategy +- Proactive/preventative maintenance and remote monitoring +- Transparent product roadmap and incremental improvement + +## Competitive Differentiation +- Subscription-based support (rare in digital signage) +- Cloud-based, device-agnostic platform +- Boutique alternative to large enterprise vendors — hands-on, relationship-driven +- Deep transit industry specialization with on-vehicle display expertise +- Mission alignment with public-sector values (equity, accessibility, community) \ No newline at end of file