From 14f5e8c3c8277ccd263ee158762cec919801d297 Mon Sep 17 00:00:00 2001
From: jason <stedwell@gmail.com>
Date: Tue, 5 May 2026 13:38:25 -0500
Subject: [PATCH] feat: add mpm-brand-resources reference v1.0.0

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+# MPM Brand Resources
+
+Quick reference for all authoritative MPM brand materials, file locations, and key values.
+
+## Brand Documents (Google Drive)
+
+| Document | Purpose | Location |
+|----------|---------|----------|
+| MPM-Brand-Guide.docx / .pdf | Full brand guide: voice, colors, typography, logos, messaging | Design Guide folder |
+| MPM-Logo-Guide.docx / .pdf | Complete logo system with visual examples and usage rules | Design Guide folder |
+| MPM-Brand-Deck.pptx | Presentation-format brand overview | Design Guide folder |
+| brand-voice.local.md | Authoritative AI brand settings | Claude CoWork/.claude/ |
+
+**Design Guide folder:** drive.google.com/drive/folders/1-H19hqC6HUX_3FjjrRVAoimg688CldrC
+**MPM Logos folder:** drive.google.com/drive/folders/1xpO_sh0dQvWiMQbdmbhRZARuev4RpZiL
+**02 MPM Branding folder:** drive.google.com/drive/folders/17COyiMNZuvB7IigbFk5RyLAc_2yIL-fv
+
+## Brand Colors
+
+| Name | Hex | Use |
+|------|-----|-----|
+| Middle Gold | #DCBB4F | Primary brand accent |
+| Dark Gold | #998643 | Gradient base, secondary accent |
+| Light Gold | #F5CD15 | Gradient top, highlights |
+| Dark Shade | #232022 | Primary dark background, body text |
+| Light Shade | #F5F1EC | Light background, text on dark |
+| Light Accent | #849698 | Supporting text |
+| Dark Accent | #A42D20 | Alerts, emphasis, CTAs |
+| Navy | #282637 | Alternative dark background |
+
+## Typography
+
+| Use | Font |
+|-----|------|
+| Headlines, titles | Montserrat (multiple weights) |
+| Body text | Open Sans |
+
+## Logo Quick Reference
+
+**Default:** `Logo Standard-Dark.png` / `.svg` — gold gradient icon + dark text, use on light backgrounds.
+
+| Situation | File |
+|-----------|------|
+| Light background (default) | Logo Standard-Dark.png |
+| Dark/navy background | Logo-Gold-White.png |
+| Black-and-white printing | Logo-Black-Text.png |
+| App icon / social avatar | LOGO-Gradient-BG@4x.png |
+| Transit Point collateral | MPM-Transitpoint-Dark/Light.png |
+| Partner / OEM "powered by" | Logo-Powered.png |
+| Merchandise / apparel | SilkScreen.png |
+
+## Key Messaging
+
+**Primary tagline:** "Compelling… Affordable… Dynamic… Messaging… It's What We Do!"
+**Aspirational tagline:** "Born to Innovate. Built to Last." (thought leadership only)
+**Website:** mpmedia.tv | portal.mpmedia.tv
+
+**Non-negotiable terminology:**
+- "Native" integrations — never "wrapper" or "middleware"
+- "MP.TV CMS" — never "the CMS" or "OnSign" in customer materials
+- "Subscription-based support" — never "support contract"
+- "Device-agnostic" — always hyphenated
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