diff --git a/skills/brand-voice-enforcement/references/mpm-brand-resources.md b/skills/brand-voice-enforcement/references/mpm-brand-resources.md index ae6c3db..72c54c0 100644 --- a/skills/brand-voice-enforcement/references/mpm-brand-resources.md +++ b/skills/brand-voice-enforcement/references/mpm-brand-resources.md @@ -1,62 +1,100 @@ # MPM Brand Resources -Quick reference for all authoritative MPM brand materials, file locations, and key values. +Quick reference for all authoritative MPM brand materials, file locations, and key values. Use this when generating content to ensure correct file names, colors, Drive paths, and terminology. ## Brand Documents (Google Drive) | Document | Purpose | Location | |----------|---------|----------| -| MPM-Brand-Guide.docx / .pdf | Full brand guide: voice, colors, typography, logos, messaging | Design Guide folder | +| MPM-Brand-Guide.docx / .pdf | Full brand guide: voice, colors, typography, logos, messaging | Design Guide folder (see below) | | MPM-Logo-Guide.docx / .pdf | Complete logo system with visual examples and usage rules | Design Guide folder | | MPM-Brand-Deck.pptx | Presentation-format brand overview | Design Guide folder | -| brand-voice.local.md | Authoritative AI brand settings | Claude CoWork/.claude/ | +| brand-voice.local.md | Authoritative AI brand settings (this file's source) | Claude CoWork/.claude/ | **Design Guide folder:** drive.google.com/drive/folders/1-H19hqC6HUX_3FjjrRVAoimg688CldrC -**MPM Logos folder:** drive.google.com/drive/folders/1xpO_sh0dQvWiMQbdmbhRZARuev4RpZiL -**02 MPM Branding folder:** drive.google.com/drive/folders/17COyiMNZuvB7IigbFk5RyLAc_2yIL-fv -## Brand Colors +**MPM Logos folder:** drive.google.com/drive/folders/1xpO_sh0dQvWiMQbdmbhRZARuev4RpZiL +- PNG subfolder (01 New Logos > PNG) — documents, web, presentations +- SVG subfolder (01 New Logos > SVG) — print, large-format + +**02 MPM Branding folder:** drive.google.com/drive/folders/17COyiMNZuvB7IigbFk5RyLAc_2yIL-fv +- Zoom backgrounds, truck wraps, PowerPoint templates, business cards + +--- + +## Brand Colors (Exact Hex Values) | Name | Hex | Use | |------|-----|-----| -| Middle Gold | #DCBB4F | Primary brand accent | +| Middle Gold | #DCBB4F | Primary brand accent, rules, highlights | | Dark Gold | #998643 | Gradient base, secondary accent | -| Light Gold | #F5CD15 | Gradient top, highlights | -| Dark Shade | #232022 | Primary dark background, body text | +| Light Gold | #F5CD15 | Gradient top, high-energy highlights | +| Dark Shade | #232022 | Primary dark background, body text on light | | Light Shade | #F5F1EC | Light background, text on dark | -| Light Accent | #849698 | Supporting text | +| Light Accent | #849698 | Supporting text, secondary elements | | Dark Accent | #A42D20 | Alerts, emphasis, CTAs | | Navy | #282637 | Alternative dark background | +| Sage | #ADBBB2 | Subtle backgrounds, dividers | + +--- ## Typography -| Use | Font | -|-----|------| -| Headlines, titles | Montserrat (multiple weights) | -| Body text | Open Sans | +| Use | Font | Source | +|-----|------|--------| +| Headlines, titles, subheadings | Montserrat (multiple weights) | fonts.google.com/specimen/Montserrat | +| Body text, descriptions | Open Sans | fonts.google.com/specimen/Open+Sans | + +Both fonts are in Google Drive: 02 MPM Branding > Fonts folder. + +--- ## Logo Quick Reference -**Default:** `Logo Standard-Dark.png` / `.svg` — gold gradient icon + dark text, use on light backgrounds. +**Default logo for all standard use:** `Logo Standard-Dark.png` / `.svg` +(Gold gradient icon + dark text — use on white/light backgrounds) -| Situation | File | -|-----------|------| +| Situation | File to Use | +|-----------|-------------| | Light background (default) | Logo Standard-Dark.png | | Dark/navy background | Logo-Gold-White.png | | Black-and-white printing | Logo-Black-Text.png | -| App icon / social avatar | LOGO-Gradient-BG@4x.png | -| Transit Point collateral | MPM-Transitpoint-Dark/Light.png | +| App icon / social avatar (square) | LOGO-Gradient-BG@4x.png | +| App icon (rounded corners) | LOGO-GradientRC-BG@4x.png | +| Transit Point division collateral | MPM-Transitpoint-Dark/Light.png | | Partner / OEM "powered by" | Logo-Powered.png | -| Merchandise / apparel | SilkScreen.png | +| Merchandise / apparel | SilkScreen.png or SilkScreen-LogoOnly.png | -## Key Messaging +**Rule:** Always reference logos by their exact filename from the 01 New Logos folder. Never describe a logo without including its filename. + +--- + +## Key Messaging Quick Reference **Primary tagline:** "Compelling… Affordable… Dynamic… Messaging… It's What We Do!" -**Aspirational tagline:** "Born to Innovate. Built to Last." (thought leadership only) +**Aspirational tagline:** "Born to Innovate. Built to Last." (thought leadership / brand-forward only) **Website:** mpmedia.tv | portal.mpmedia.tv +**The 5 Core Voice Attributes:** +1. Knowledgeable Partner (not vendor) +2. Innovative (not hype-driven) +3. Approachable Expert (not jargon-heavy) +4. Mission-Aligned (not purely commercial) +5. Proven and Reliable (not cutting-edge for its own sake) + **Non-negotiable terminology:** - "Native" integrations — never "wrapper" or "middleware" -- "MP.TV CMS" — never "the CMS" or "OnSign" in customer materials +- "MP.TV CMS" in customer materials — never just "the CMS" or "OnSign" - "Subscription-based support" — never "support contract" -- "Device-agnostic" — always hyphenated \ No newline at end of file +- "Device-agnostic" — always hyphenated + +--- + +## Plugin Version History + +| Version | Date | What Changed | +|---------|------|-------------| +| 1.0.0 | March 2026 | Initial MPM org plugin. Full brand settings including MPower 2025 conference content, complete logo catalog (30+ variants), font URLs, 11 messaging pillars, 6 audience personas, product terminology. | +| 1.1.0 | May 2026 | Patched brand-voice-enforcement SKILL.md: (1) Loading Brand Settings now requires bash cat — Read tool silently fails on .remote-plugins paths; added hard stop on file read failure. (2) New Logo Usage section with selection table, placement rules, and fallback behavior. (3) Visual Identity block added to Quick Reference — explicit font and hex color requirements, warning against generic blues/system fonts. | + +**To update this plugin:** Edit `.claude/brand-voice.local.md` in the Claude CoWork working folder, then re-package using the plugin creator skill. See Claude CoWork/create-brand-guide.js and related scripts for regenerating the brand documents.