feat: add guideline-template reference v1.0.0

2026-05-05 13:39:57 -05:00
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+# Brand Guidelines Output Template
+
+The complete structure for generated brand voice guidelines. Omit sections with no data rather than including empty placeholders.
+
+# [Company Name] Brand Voice Guidelines
+
+## Generation Metadata
+- Created: [date]
+- Version: [N]
+- Sources: [list of documents and/or conversations analyzed]
+- Overall confidence: [High/Medium/Low]
+
+---
+
+## Executive Summary
+[2-3 paragraphs: what makes this brand distinctive, core personality, how content should feel]
+
+---
+
+## We Are / We Are Not
+
+| We Are | We Are Not |
+|--------|------------|
+| **[Attribute]** — [description] | **[Counter]** — [what to avoid] |
+
+---
+
+## Messaging Framework
+
+### Primary Value Proposition
+[Core value statement — one sentence]
+
+### Key Message Pillars
+
+1. **[Pillar Name]**
+   - Core idea: [one sentence]
+   - When to use: [contexts]
+   - Example phrasing: "[quote]"
+
+### Competitive Positioning
+- vs. [Competitor A]: [how we differentiate]
+- vs. Status Quo: [why change is worth it]
+
+---
+
+## Tone-by-Context Matrix
+
+| Context | Formality | Energy | Technical Depth | Key Principle |
+|---------|-----------|--------|-----------------|---------------|
+| Cold outreach | Medium | High | Low | Hook fast, earn attention |
+| Enterprise proposal | High | Medium | High | ROI and precision |
+| Social media | Low-Medium | High | Low | Brevity and personality |
+| Customer success | Medium | Warm | Medium | Empathy and competence |
+
+---
+
+## Terminology Guide
+
+### Must-Use Terms
+| Term | Instead Of |
+|------|------------|
+| [term] | [what it replaces] |
+
+### Avoid These Terms
+| Term | Alternative |
+|------|-------------|
+| [term] | [what to use instead] |
+
+---
+
+## Confidence Scores
+
+| Section | Confidence | Basis |
+|---------|------------|-------|
+| Voice Attributes | [H/M/L] | [why] |
+| Messaging Framework | [H/M/L] | [why] |
+| Tone Matrix | [H/M/L] | [why] |
+| Terminology | [H/M/L] | [why] |
+
+---
+
+## Open Questions for Team Discussion
+
+### High Priority
+1. **[Question Title]**
+   - What was found: [description]
+   - Recommendation: [suggested resolution]
+   - Need from you: [specific decision]
+
+---
+
+## Appendix: Sources
+
+| # | Source | Type | Date | Confidence |
+|---|--------|------|------|------------|
+| 1 | [title] | [AUTHORITATIVE/STRONG SIGNAL/etc.] | [date] | [H/M/L] |